We recently visited our Dallas facility for scheduled maintenance work, and thought we’d share some photos of the building and infrastructure that hosts your servers.
The Infomart: A Dallas landmark
Our Dallas presence is housed inside the Infomart, one of the most recognizable buildings in the Dallas skyline. Originally opened in 1985 and designed to resemble London’s Crystal Palace, the building has evolved from a technology trade mart into one of the premier carrier-neutral data center facilities in the southwestern United States.
Equinix operations
The data center space within the Infomart is operated by Equinix, one of the world’s largest colocation providers. This partnership gives our customers access to Equinix’s operational expertise, carrier-neutral connectivity, and strict security protocols.
The building’s massive atrium spans the full height of the structure—quite different from the windowless warehouse-style buildings that house most data centers. Access to the data center floor requires multiple authentication steps: building access, Equinix security verification, and biometric scanning. Every visit is logged, and all personnel—including our own engineers—must follow the same entry procedures.
On the data center floor
Once past security, you enter a different world. Rows of cabinets stretch across the floor, each containing servers, storage systems, and networking equipment. The ambient hum of cooling systems is constant, and temperature is maintained at a precise level year-round.
The green glow in the right photo comes from emergency exit lighting—a reminder that even in a facility designed for 24/7 uptime, safety systems are always active and ready.
Why location matters
Dallas sits at a network crossroads for the southern United States. Traffic from Texas, Oklahoma, Louisiana, Arkansas, and beyond routes through major internet exchanges in the Dallas-Fort Worth area. For customers with users or operations in this region, hosting here means lower latency and fewer network hops.
The Infomart specifically offers connections to dozens of carriers and networks, giving us flexibility in how we route traffic and redundancy if any single provider has issues.
Visit your servers (virtually)
While we can’t offer public tours of the facility—security protocols wouldn’t allow it—we hope these photos give you a sense of where your VPS or dedicated server lives. Behind every SSH session and every website request is physical hardware, maintained by people who regularly visit facilities like this one to keep things running.
If you have questions about our Dallas infrastructure or want to discuss dedicated hosting options in this location, reach out to our team.
Interested in hosting in Dallas? Check out our Dallas VPS plans or dedicated server options.